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Brainstorm Brief For Better Meetings
Sand for Your Inbox February/March 2011 How would you like your brainstorm and strategy meetings to be more productive and efficient? I got to thinking… we use a Creative Brief to provide background...
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Get Your Brand Bearings
Sand for Your Inbox April 2011 At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow… and while they had goals in mind – a...
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Built-In Beats Bought-In
Sand for Your Inbox May 2011 You and your team – after a few meetings and many hours – have the plan all figured out. Excellent! Now, you just need to share it and get buy in from the other departments...
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Achieve Goals + Resolutions With Bite-Sized Chunks
Sand for Your Inbox January 2012 I hope your year is off to a great start! Have you ever tried to put together a jigsaw puzzle with 500 or 1,000 pieces? It takes a while… And, needs to be done in more...
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The One Question You Need To Solve Business Challenges
Sand for Your Inbox July 2012 When business isn’t running as we’d like, it is easy to become fixated on end results. “If we could just drive sales….” “If we could just get more traffic…” While these...
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A "Complete Sentence" Creates A Complete Strategy
To obtain the best results from our marketing plans, we need to make sure our approach is well-thought and complete. This is especially true of trending marketing tactics, (i.e., social media and...
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Innovation Is A Phenomenon, Not A Strategy
Innovation isn’t something you do, it is something that happens – a result. To be “innovative” you have to focus on the things that create that result, not the result itself. We can’t directly control...
View ArticleTips To Drive Sales At Your Location With In-Store Events
One of the best ways to build awareness, excitement and traffic to a new location is through a grand opening event. Do you wish you had the traffic and sales that an event like that can create? Well,...
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What Is Your Competition Doing?
Do you know how well your business compares to your competition? More specifically, when it comes to how well you deliver Customer Service… Product & Service Offerings… How comparatively Innovative...
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7 Steps To Build Your Annual Plan Like A Pro
It is the time of year again when we start thinking about next year… The plans, programs, and activities that will allow us to meet and exceed our 2014 goals. We at Idea Sandbox like to approach nearly...
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Forget The Extra Mile, Just Go The Extra Steps
Sand for Your Inbox July 2013 We want great experiences from those with whom we do business. Our customers want the same from us. However, sometimes our focus on “going the extra mile” for our...
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Go Beyond Customer Rewards, Create Loyalty
Sand for Your Inbox December 2013 We all want our customers to return to us. In a moment of choice, we hope they would choose us again over a competitor. That they’ll be loyal to us. Google will...
View Article12 Tips For Successful In-Store Events
No matter what you call them… your customers, clients, consumers or participants – they are all Guests when they visit your location. Being a great host to those visiting your location is no different...
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It Pays To Be Different
Differentiation. *Bleck* Differentiation has become one of those marketing buzz words we hear too often. So frequently, the term seems to have lost its meaning. Nevertheless, it is a very important...
View ArticleTo Be Creative, Keep Feeding Your Mind
To be and stay creative, keep feeding your mind new ideas and information. Try new things. Visit new places; different parts of the world. Take a different route home from work. Learn a new language....
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Creating Ideas: Think The Way You Think
Do you sometimes wish you had an easier way to organize or gather your thoughts? Ever been working on a presentation, proposal, or to-do list and didn’t know where to start or where you were going to...
View ArticleCreativity & Magic Secrets Revealed
We view those blessed with the gift of creativity with awe. Their imaginative ideas and creative problem solving skills surprise us – the way a good magician works. How did he do that? We’re left...
View ArticleHow To Use: “The Magic of Thinking Big”
The Magic Of Thinking Big by Dr. David Schwartz inspired me so much… I have to share parts of it with you. The slides below include lessons found throughout the book. In short, the book teaches: The...
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Solve Problems in Three Steps
I love cheat sheets… pages, charts, process flow, lists that chop complex ideas into small chunks. The following is adapted from a design process presented in the endnotes of Seth Godin’s book “Free...
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How to Be Different: “Zag!”
Last Updated on 7 February 2023 You probably know Marty from his book “The Brand Gap.” In his book “Zag: The Number One Strategy of High-Performance Brands” Marty teaches us how to create and harness...
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